Dangerous Knowledge

Mary Shelley demonstrates how dangerous it is to pursue knowledge through Victor's health with his growing obsession with his scientific goals, the death of his younger brother William due to his neglect of his own creation, and finally his loss of rationality and mental stability when the creature retaliates against its maker. As a young child Frankincense had an uncommon craving for knowledge. As an adolescent Victor was more intense than most and could apply himself more acutely. Reading outdated books as child victor became interested in the fields of natural philosophy and chemistry.Becoming an above average tuned Victor pursued higher education at a university level. This curiosity lead him to his research to discover the hidden laws of nature. Laws of nature that no human was ever meant to know. Spending multiple years dedicated to this discovery, abandoning his moral code victor tries to play God by trying to create life where there is none. The potential rewards of this atte mpt causes Victor to miss all caution when considering the consequences of his actions, which allows the experiment to progress till completion.It is only after completion that victor realizes the dangers of knowing too much, not legalizing the dangers of this knowledge Victor ignores not only his personal wellbeing but his loved ones as well. Spending many years in seclusion, Victor ignores his person health and falls into a state of illness. Because of his growing obsession victor further disregards his health and almost dies. Victor fails to realize is that the knowledge that he has pursued almost killed him, and will continue to hinder him to live a peaceful and happy life.In a condition of illness and isolation victor discovers Cleaver his boyhood friend has come to visit him in his time of weakness. With the presence of Henry victors spirits arise to levels of normality, although for a time which is yet to be determined. Unprepared for the consequences of his creation victor r ealizes his worst fears. On receiving a letter from his father telling him that Victor's youngest brother, William, has been murdered. Victor travels back to Geneva to find that is was his creation that murders his brother.Victor realizes that it was he who responsible for the death of his younger brother. Later in the novel victor sees that it was his neglect for the power hat he held and the power in which he wanted to obtain were the reasoning for his catastrophes. â€Å"By my example, how dangerous is the acquirement of knowledge and how much happier the man is who believes his native town is the world, than he who aspires to become greater his nature will allow. † Cheap.This quote is when victor is telling his story to Walton, telling him the dangers of obtaining knowledge. Because of his lack of attention to the power that he held victor now sees that it was he himself that altered not only his fate but his loved his loved ones as well. Further in the novel the reader s ees he accumulation of distress placed on victor because of his accretion of dangerous knowledge. The final phase in Victor's realization that it was his acquisition of dangerous knowledge that lead to the death of his beloved Elizabeth and father.He believes that it is him who the creature is after only to find that it is his loved ones. Once the creature murders Elizabeth Victor falls into a state of severe illness yet again from his own doing. Recovering from his sickness Victor's mental state is disarray having nothing left to live for he is determined to take life from that in which he gave and eventually dads to his own death. Victors near death experience is in direct relation to his lack of understanding of dangerous knowledge.The entirety of his adult life Victors life was dictated by his disregard for the acquirement of dangerous knowledge and lead to the death of everyone close to him and eventually his passing Frankincense, is a warning about the dangers of knowledge and the consequences that result because of the reckless pursuit of information. The novel shows that sometimes actions do not get the chosen outcome. As was the case with Dry. Frankincense. Victor becomes obsessed in his pursuit to gain knowledge and create life.

Diabetes and Nutrition

Diabetes mellitus is a continual disorder of carbohydrate and lipid metabolism in which blood levels of glucose and lipids are elevated. This abnormal metabolism results from a relative lack of insulin, either too little insulin is secreted or the insulin that is secreted is not effective. In addition, diabetes is associated with chronic systemic complications, which, over time, can affect the retina, kidneys, nerves, and cardiovascular system. The most common classifications of diabetes mellitus include type I, or insulin-dependent, diabetes mellitus (IDDM); type II, non-insulin-dependent diabetes mellitus (NIDDM); and gestational diabetes (GD).How it is DevelopedThe problems of diabetes originate in an organ located behind the stomach about the length of a human hand called the pancreas. The pancreas is necessary for both digesting food and regulating energy. It is the regulation of energy for the body that is important in the development of diabetes. The pancreas produces hormones that metabolize food. These hormones regulate the use of glucose, a simple sugar, which is used for most of the activities in our bodies. The pancreas regulates energy in a variety of behaviors in which humans engage such as exercise and movement, responding to trauma and stress, and infections.The pancreas emits three different types of hormones. Insulin is the first hormone that is produced when glucose rises in the blood. Insulin usually rises after eating a meal, and excess glucose that is not used is stimulated by insulin to be stored in muscles and fat cells so that energy can be used later. The liver also stores excess glucose in the form of a carbohydrate called glycogen. The second type of pancreatic hormone is glucagon. Glucagon breaks down glycogen stored in the liver so that it can be used as energy when blood glucose supplies are down. The third type of pancreatic hormone is called somatostatin, thought to be important in regulating both insulin and glucagon.When diabe tes develops, this balanced control system does not operate properly. The glucose in the bloodstream increases, and the cells are not able to utilize it. The individual develops hyperglycemia (excess glucose in the blood). This can be detected by measuring the glucose in the blood from a blood sample, or if the glucose is elevated enough, it can be detected in the urine as spillover. This sort of situation occurs when there is not enough insulin to permit the cells to utilize the glucose, or there is resistance most likely at the cellular level to the presence of insulin. Both cases produce diabetes.Symptoms of DiabetesSome of the symptoms of Diabetes Mellitus are increased thirst, increased urination, weight loss even though the individual is eating more, fatigue, nausea, and vomiting, skin infections, vaginitis, blurred vision, bladder infections, and impotence in men and cessation of menses in women.One severe symptom of diabetes is diabetic ketoacidosis. This symptom sometimes p roduces slightly sweet-smelling breath that is caused by acetone, a metabolic byproduct, when the body is forced to burn fatty acids rather than glucose. This process becomes more and more toxic to the body as it continues; the individual may develop diabetic coma and die. Ketoacidosis occurs when individuals are either not getting enough insulin or the insulin is not adequate to allow cells of the body to utilize the glucose.Effects of DiabetesDiabetes has two types of long-term effects. One type is associated with blood vessel involvement. Damage to the large vessels puts the diabetic at greater risk of stroke, heart attack, and gangrene of the feet. When small blood vessels are damaged, eyes, kidneys, and nerves become damaged. The other long-term effect is nerve damage usually in the feet, but also occasionally in the hands. This nerve damage is called diabetic neuropathy. This damage may cause a painful burning sensation with loss of sensation over time, making the body part mo re subject to injury and infection. Foot ulcers and gangrene can develop, with further damage in the extremities. In men, diabetic neuropathy may cause erectile impotence.Nutrition for DiabetesConsultation with a dietitian familiar with children and with type 2 diabetes is important for all patients. The dietitian should assess the nutritional status and practices of the patient and then counsel them to provide a meal plan which, at least initially, does not deviate in a major way from their usual eating practices. Changes made gradually, through subsequent appointments and interviews, frequently achieve compliance more successfully than does radical and rapid change.Individuals providing counseling must be clear about the differences in the management of patients with type 1 and type 2 diabetes. Because obesity is a typical finding in type 2 diabetes and caloric restriction results in improved glycemic control and insulin sensitivity, modest caloric restriction and weight loss or m aintenance are important goals: so is correction of the dyslipidemia, which frequently accompanies the metabolic syndrome or IRS.In general, calories from dietary fat should not exceed 30% of energy intake, and calories from saturated fat should not exceed 10%. An effort is also made to limit cholesterol in the diet to

Project Management Term Paper Example | Topics and Well Written Essays - 250 words

Project Management - Term Paper Example There is a specified objective of completing the task within 20 days. This is 15 days shy of the existing 35 days within which projects are normally completed. The most fundamental technique to use in achieving the set goal is to eliminate all forms of waste associated with production. There is an estimated cost of 500,000 usd investment fund. There is a very highly taunted objective of improving quality of engines to be produced through a performance analysis process. This is a linear project management process Project Management Institute (2008).. There are however rooms made for handling changes in the scope of the project. The contract shall permit changes to be made in relation to labor issues such as employing new staff to continue from where existing staff exit. There shall also be the introduction of new fund of not more than 25% of the original estimate if the need to pump in more funds arises. It is assumed that should the project be closely delivered according to the objective and target of reducing waste, the company would accumulate more revenue than expected. This is because more pieces of engines can be built with the current budget and more quality engines can be produced within the set time frame (PM Docs,

Identify Musical Ideas Assignment Example | Topics and Well Written Essays - 250 words

Identify Musical Ideas - Assignment Example The tune provided as the first idea is quite soulful and soft. Upon listening the first musical idea, i.e. A, it can be determined that counter time of the music was at 7th second of the beginning of the idea. Again, at the end time of the idea, the counter time was in the 14th minute. Similarly, for the musical idea of B, the first counter time, which was at the beginning of the idea is at 6th second while the counter time for the later end was at the 14th second (Connect for Education, â€Å"The Concepts of Unity and Variety†). To understand the process better, the letter of musical notation can be considered to be from A to G with the pitch being in ascending order from A to G. The musical letter for A can be in the form of A  ¶ D  ¶ E  ¶ F  ¶ B  ¶ E  ¶ F  ¶ G  ¶ B  ¶ A. Again, the musical letter for idea B can be in the form of A  ¶ D  ¶ E  ¶ F  ¶ A  ¶ D  ¶ G  ¶ A. The order of the first idea started from a low high but ended on a high note. Idea A stated from 2nd second and ended at 13th second. For idea 2, the pattern was low to high and it ended with high as well. For idea B, the starting point was 30th second and the ending point was 43rd second. The composer used timbre, which involves the use of different instruments for making the song while dynamics was used to present diverse level of volume (Connect for Education, â€Å"The Concepts of Unity and Variety†). Thus, as can be apparently observed, the components of the chorus, â€Å"Here the Conquring Hero Com es† can be observed as based on the philosophies of unity and variety, consoling the minds and the persona of the listeners as expected from a rich music as

Response Paper 1 Research Example | Topics and Well Written Essays - 750 words

Response 1 - Research Paper Example At this point, it is sound to assert that Socrates’ philosophies deviated from the ideals of the society, thus, they were, and remain to be wrong. The following discussion seeks to establish Burnyeat’s arguments that Socrates, the ancient philosopher remains to be as guilty as charged. Precisely, one is not supposed to make judgments according to his views; Burnyeat claims that one assumes the Athenian Juror’s position and thinks of the most rational thing one would think of given the Socrates’ knowledge (Warnek 53). Therefore, the prescriptions of Burnyeat seem to have some degree of imaginations. Socrates himself presented some charges at 24C of the Apology, which includes (i) failing to believe in the state’s God, (ii) coming up with new divinities, and (iii) corrupting the youth. By raising the question of whether Burnyeat is right by claiming that Socrates is guilty as charged, his first point is that, with his interpretive strategy, Socrates never claims he believes in the states’ gods, why one should think that he is innocent (76). Given that Socrates fails to defend himself against this judgment, what would be a normal Athenian claim basing his arguments on his understanding of Socrates? Burnyeat poses a claim that Socrates is guilty, and thus one should perceive him as a threat to the culture of Athenian and its religion. The gods that Socrates speaks of are different from the Athenian gods and an ideal Athenian would think that Socrates is guilty in the first place. The Socratic religion’s gods demand continuous questioning and virtues of the people unlike the Athens’ gods, which give clear teachings on virtue claiming that one needs gods to achieve this. For example, the Greek religion’s gods are the ones that one barters with to get what he or she wants in tough situations. On the other hand,

Ethnocentrism Essay Example | Topics and Well Written Essays - 500 words - 1

Ethnocentrism - Essay Example hropologists agree, likes to make premature judgments about other cultures and consequently brings false assumptions into his dealings with other cultural groups. In international relations, as a result, innumerable conflicts have broken out in the name of ethnocentrism. Constructive resolution of such conflicts between social groups have proven intractable in most cases because of one group’s lack of understanding of the other’s cultural uniqueness. One of the earlier names of ethnocentrism is colonialism, in which one culture sought to â€Å"civilize† and â€Å"develop† another. As was often the case, the social group placed under the gun of colonialism had its own concept of â€Å"civilization† and â€Å"development† which was quite different. Conflicts inevitably occurred. â€Å"When people are denied the legitimacy of their own life goal,† notes anthropologist Ken Barger, â€Å"they turn to radical means outside accepted practice.† Thus, we witnessed the bloody revolutions in colonized nations against colonizers that eventually led to global de-colonization starting in the 1950s, to coincide with the growth and acceptance of the United Nations. Colonialism is actually one of the three extreme forms of ethnocentrism, the other two being racism and ethnic cleansing. The latter gave rise to the most notorious ethnocentric of all time, Hitler, who sought to annihilate the Jews in favor of the â€Å"pure’ Aryan race and in the process triggered World War I. The belief that any culture represents the pinnacle of human achievement, which certainly possessed Hitler, is cultural arrogance of the worst form, a gross misreading of history and anthropology. Evidence of the evils wrought by ethnocentrism is all over the globe in modern times. On top of this is the mutual ethnocentric attitude between the Islamic world and the capitalist societies represented by the United States which now more than ever threatens to divide the planet. The Islamic societies

Critical analysis Essay Example | Topics and Well Written Essays - 1000 words - 1

Critical analysis - Essay Example At the end of the story, we find two stances being provided to the presence of the girls in the store. Ironically, both Lengel and Sammy have been looking at the girls with the same male stare, but end up performing very different actions as a result. While Sammy stands up for the girls' rights, the manager falls back on a conventional disapproval of their attire and embarrasses them for it. In Faulkner's short story, the crime is not rape - in fact, Minnie's friends even wonder if she was actually raped at all. The crime is that the men believe that a black man dared to rape a white woman. While the men punish him by killing him, the women are seen as gossipy and wanting to know details about the rape rather than trying to provide their friend with comfort. Point of view may be used as a thematic device when the author or narrator of a short story seems more concerned with presenting a perspective on the themes of the text, rather than telling a story or drawing attention to conventional aspects of character or plot. Virginia Woolf revolutionized the technique of presenting points of view with her use of stream of consciousness and the interior monologue. In "Kew Gardens" the point of view is that of the flower bed, while the bed and the insects and other features in it are presented in sharp focus, we only see a 'slice' of the lives of the people who are walking by. The first couple's passing by shows that they are estranged from each other - he is walking several steps away from her. Even the traumatic memory of losing his first love is a fragmented one, as it is revealed that he can remember insignificant things about it much more distinctly than he can - or wants to - recall the event itself, where his girlfriend turned down his proposal of marriage. His wife and children and his whole life seem insignificant in comparison to the small, trivial details magnified in the story. Russell Smith's short story uses point of view to juxtapose what people are and what they want to be. His protagonist finds life in the urban world oppressive, and the narrative point of view seems sardonic about life in such metropolitan centers as Toronto, where superficiality is the norm and true meaning is often forgotten. #3. Discuss irony as a strategic element in the story "The Age of Lead" by Margaret Atwood and the story "The Gospel according to Mark" by Jorge Luis Borges. In Atwood's "The Age of Lead'' the irony seems to be that two people who did not want finality in their lives end up with nothing but death and a 'frozen' existence. The body of the dead sailor that is frozen and being talked about non television is a strong metaphor for the lives that the narrator and Vincent have been living. Of particular significance seems the fact that the sailor has been dead for long, but that his body is perfectly preserved since he died in the Arctic. The body exemplifies a dead existence where one remains stagnant and may as well be dead. Vincent dies of an unnamed disease at a relatively young age, signifying that

Modern Methods Of Construction Essay Example | Topics and Well Written Essays - 1500 words

Modern Methods Of Construction - Essay Example Governments encourage the usage of modern methods of construction to boost the safety standards thus comforting the lenders and other stakeholders. The Housing Corporation of UK has stated that at least one-fourth of all new grant-aided construction should be by MMC. (Modern methods of construction (MMC), January 2008) According to the UK Government, by the year 2016, there will be 3 million new households in the country. However to successfully meet this huge growth in demand for houses, the Sustainable Communities Plan suggests a new house-building program using modern methods of construction. This will help not only in meeting the quantity challenge but also help produce better quality houses for the generations to come. (Modern Methods of House Building, December 2003) Implementation of MMC helps improve the quality of housing by making use of more environ friendly and better material, involving high standards of design quality, reducing resource consumption and thus speeding up the process of house delivery. It also helps reduce the time spent on site and overcomes skill shortages if any. Modern Methods of Construction as discussed above are increasingly being adopted by house builders as a source of increasing efficiency and quality of end product. However there are multiple options available to the builders to choose from: Volumetric construction: In this method of construction the entire dwelling is prefabricated offsite in different three-dimensional modular units and then assembled on site. These units may be constructed in many different forms, right from a basic structure to fully finished units. Panelised construction: Even in this method, panalised units are produced offsite and then assembled on site to produce a 3D structure. While open panels consist only of a skeletal framework, the more complex and advanced or closed panels involve more prefabrication typically including lining material and insulation. At times even services, doors, windows, internal and external cladding are also incorporated. Hybrid: This method is also referred to as semi-volumetric as it combines both panalised and volumetric approaches. For constructing highly serviced areas like kitchen and bathroom, the volumetric units are used and for the remaining part of the building panelised units are used. Other modern methods of construction make use of floor or roof cassettes, pre-cast concrete foundation assemblies, pre-formed wiring looms, and mechanical engineering composites. They can also include innovative techniques such as tunnel form or thin-joint block work. (Using Modern Methods Of Construction to Build Homes More Quickly And Efficiently, November 2005) Why use Modern Methods of Construction: Using MMC is all about improved products and processes. The use of MMC in the housing industry help improve business and production efficiency, quality of the houses constructed, enhances customer satisfaction, improves environmental performance, takes care of the sustainability issues and ensures speedy and timely delivery. These methods of construction- be it panelised, volumetric, hybrid or any other method, are broadly based. That is to say they do not focus on a particular aspect of the product. They seek to improve every activity involved in the construction

CASE STUDY Example | Topics and Well Written Essays - 500 words - 1

Case Study Example The handheld solution was a lot better than the laptop solution because of various reasons. First reason being that the time needed to boot the laptop, login to the VPN and access the information was same as that needed to call CSRs. This meant that salespersons would rather call the CSR than use their laptop. This was not the case with Smartphone, information was accessible in seconds. Second was the portability and simplicity factor of the Smartphone. It was lot easier to carry and simpler to use when compared to laptops. The other types of information, besides inventory, that the salesperson might like to have access to over their BlackBerry phones are customer database, product catalogue, price details, order status information, sales forecasts, sales targets, sales force route planning and navigations, internet, market research, etc. There are numerous security issues that arise when there is mobile access to private corporate information. The company’s confidential information can be now accessed by anybody who can get through the network. Crackers can easily break into networks if there aren’t strict security policies. This information can be used against the company in numerous ways. Apart from access to information various changes can be made to the network that can make a deep impact on the company. Barriers that exist in businesses that hamper the adoption of enterprise 2.0 are traditional business culture and the belief that social networking leads to generation of huge amounts of worthless data. According to traditional business culture the time spent on social networking sites eats from the actual productivity. The best way to make a case for the implementation of Enterprise 2.0 is to highlight the effectiveness in communication among different departments of the company. It makes it even more attractive if the company has an international presence. Also, the wrong notion that Enterprise 2.0 applications

Business Writing Portfolio Essay Example | Topics and Well Written Essays - 250 words

Business Writing Portfolio - Essay Example The schedule of part timer will be completed in one to three weekly shifts. The stores will open an hour later and will close an hour later. The stores will stay close on Sundays. We would like to inform to all our valued customers that there are going be changes in the stores schedule. The store will be closed on Sundays. From Monday to Saturday the store will open an hour earlier and close an hour later. The overall time that the store will be open will stay the same. Writing business communications is very different than writing academic papers. It is much easy to write business communications because in this type of writing one simply has to express direct messages to a particular group of people. Academic writing requires a lot research. Academic writings are typically much more extensive than business memos or communications. Business writing requires technical writing skills, while academic writing requires people to have extensive knowledge of the English

Red Bulls Market Essay Example for Free

Red Bulls Market Essay A Bulls Market the marketing of Red Bull energy drink Red Bull, Austrias biggest export since Arnold Schwarzenegger, has methodically created and dominated the energy drink category much in the way players of the board game Risk would defeat their opponents. Dietrich Mateschitz, the owner of Red Bull International, created the highly caffeinated beverage in 1987. Five years later, the drink spread into neighboring countries like Hungary and Slovenia, followed by Germany and Switzerland. In 1997, Red Bull prepared to storm the U. S. market. Today, the slinky 8-3-OZ can has completed its invasion into nearly every cold box in the United States. (Ohio, Tennessee and the Dakotas are among the few states without it. ) In less than three years, Red Bull singlehandedly established and then lifted the booming energy drink category from a base of $12 million in (wholesale) dollar sales to $42 million in 1998 and $75 million in 1999, per Beverage Marketing Corp. Others soon followed, building energy drinks to a $130 million business. Now Coke (KMX) and Anheuser-Busch (180) are jumping in. Last year, Red Bulls market share stood at 65%, while the company reportedly pulled in a cool $1 billion in worldwide sales. Just how Red Bull managed to accomplish so much, so quickly has become the stuff of mythology Some have written off the product by calling it a flash in the pan or derisively note that its handlers got lucky. A closer investigation of the companys strategy however, reveals that luck had little to do with Red Bulls success. The companys consistent battle plan has been to open up a market by securing unusual distribution. When Red Bull initially set up camp in Santa Monica, Calif. , it piggybacked on established distributors. Typically distributors will deliver a number of brands; a Pepsi house will handle Pepsi, Diet Pepsi and Mountain Dew, and may even pick up a non-competing rival like Dr Pepper. Sales reps even greased the wheels by paying for their accounts promotional, advertising and sampling costs for three months. But as the drink caught on, the company began taking a more narrow approach. Now, a Red Bull sales rep will contact a small distributor and insist that he or she sell only Red Bull. Otherwise, Red Bull will set up a warehouse and hire kids to load up the vans and deliver product. These start-up distributors can focus their entire energies on getting Red Bull fully stocked in stores with prominent shelf placement. They generally break even within three months and are profitable within six. They buy direct from Red Bull. Theres enough margin and volume to make it work, said one Northeastern distributor. I wish theyd give it to me, but they have the kids with the vans doing it. Im looking forward to getting Snapples Venom [a new energy drink launching June 15] so I can compete with them. Next, the sales team visits key on-premise accounts: hot clubs and trendy bars. When owners begin buying a few cases, they receive a Red Bull branded cooler and other POP items. Thats when we start doing business officially, said Markus Pichler, evp-strategic planning, Red Bull North America. We go to on-premise accounts [vs. retailers] first, because the product gets a lot of visi bility and attention. It goes faster to deal with individual accounts, not big chains and their authorization process. Plus, on-premise provides fertile ground for new drink trends. In clubs, people are open to new things, said Pichler. The most important thing about [Red Bull] is, its working. If you had a tough week and want to dance, the product works. Perhaps a bit too well. Fueling Red Bulls growth is a mystique created by outlandish rumors about its contents: it is liquid Viagra; its secret ingredient is bulls testicles; someone overdosed from the drink because it has drugs in it. (The company shoots down these and other myths in an FAQ section on RedBull. com. Pichler wouldnt talk about Red Bulls natural fit with the speed crowd that frequents raves, taking designer drugs to stay awake for days at a time. Nor does the company endorse the mixing of Red Bull with vodka, Jagermeister or tequila-a ubiquitous bar call whose roots can be traced to Europe. From a sales perspective, Pichler acknowledged, [the mixability] is a nice side effect. Theres more to the guerrilla strategy than building buzz at clubs. Sales teams will open off-premise accounts at convenience stores near colleges, gyms, health-food stores and supermarkets. The company has divided the U. S. into eight decentralized sales units, each of which is handled on a city-by-city basis. One regional office in New York, for example, services Maryland, New Jersey Pennsylvania and Virginia. The Boston office handles the New England states and upstate New York. Each unit is responsible for creating distribution, making sales calls and developing targeted marketing plans. The mission: to find out where the target demo (men and women age 16-29) hangs out and what interests them. Its their job to get the message out to the right clubs and at the right events. While Red Bull relies heavily on bars and night clubs for its sampling events, alternative sports have also proven to be a successful product-trial arena. The company underwrites a number of extreme sports competitions and sponsors about three dozen alterna-athletes. Events include the Red Bull Huckfest, a ski and snowboard freestyle competition held in January in Snowbird, Utah; and the Red Bull Flugtag (German for flying day),premiering in the U. S. this fall. At the latter event, amateur pilots will create exotic flying machines and attempt to soar off the Santa Monica pier. The brand also employs teams of consumer educators, who roam the streets and dangle free samples. With California as its stronghold, Red Bull made its way into Oregon, Settle, Texas and ski resorts in Colorado. It next moved into the Midwest, targeting urban markets like Chicago and its environs. Soon it showed up on the East Coast in Miami and New York. (The Big Apple had a head start: Europe leaked the beverage into the city) Newer markets include the Carolinas, Virginia and Washington, D. C. In the antithesis of any majors marketing plan, Red Bull buys traditional advertising last. Only when a market is deemed mature does the company begin a media push. The idea is to reinforce, not introduce, the brand. Media is not a tool that we use to establish the market, said vp-marketing David Rohdy. It is a critical part. Its just later in the development. Current ads, titled Red Bull gives you wings, focus around an animated bull character. The initial spot is set in the Renaissance era, where an artist is telling the man who commissioned his painting that he has created the perfect piece of art: Red Bull. Itll give you wings, he said. Indeed, in another ad, an energized bull is shown leaping over a city. The ads have begun airing during late-night TV in New York, and radio programs including The Howard Stern Show. A Santa Monica-based shop, Lunch, handles ads and POP materials for the entire U. S. Red Bull typically creates two new TV spots a year and runs them in mature markets. The brand spent $100 million in the U. S. last year, according to the company Measured media spending was only $18. 9 million last year, up from $9 million in 1999, per Competitive Media Reporting. Red Bulls runaway popularity had given it easy entree into mass merchandisers. It is currently the No. 1 product in Store24, where it is now a bigger seller than beer, milk, water and soda. 7-Eleven is experiencing similar results. We have seen double-digit growth [in the non-carbonated segment]. Red Bull tops the list big time, said Jim Jackson, category manager for non-carbonated beverages at 7-Eleven, Dallas. [Their success is due to] their single-product focus, major advertising dollars and distribution. They create demand before they even get it to retail. The picture may yet change, as Red Bull is now facing more than a dozen imitators, most notably Cokes KMX and A-Bs 180. Knockoffs they may be, but distributors say they have been moving extremely well. Weve done a lot of the dirty work for them, Rohdy said. Pichler was a bit more engaging. Were a fan of competition. Its a positive for us, he said. It validates the energy drink category. Red Bull has already experienced the c opycat phenomenon overseas. The company doesnt appear to be concerned, however, having hit the $1 billion worldwide sales mark. Besides, observers have said the also-rans dont have a prayer. Red Bull seems to have a cooler in every bar in every city. The sales force, thats all they do, said one new age beverage executive. The big guys will not put that much energy into it and will lose interest when they dont make any headway. After conquering the U. S. , the Red Bull army plans to move on. It is currently making headway in Brazil and South Africa, though South America and Africa as a whole remain largely untapped. If history repeats itself, it wont be long before everyone on the planet gets their wings.

American Beauty: Micro Features Analysis

American Beauty: Micro Features Analysis The film I have specifically chosen for my micro-features analysis essay is Sam Mendess Academy Award winning motion picture American Beauty winning numerous Oscars and praise from critics. The narrative follows the miserable and mundane lives of the Burnham family consisting of Lester, a middle aged man who is facing a severe mid-life crisis and is extremely depressed, married to Carolyn who is an independent business women and housewife and their naive daughter Jane. The films promotional tagline look closer subconsciously implies that the appropriate suburban lifestyle depicted within the narrative is not as ideal as initially perceived, therefore exploring the corrupt and dysfunctional Burnham family fuelled entirely by materialism. The brief sequence chosen for microanalysis is the exposition, otherwise known as the opening which establishes themes, characters, inner and outer presence and the world they inhabit. Sam Mendes, the director must specifically use a contribution of a ll micro-elements including sound, mise en scene, cinematography and editing in order to grasp the viewers conscious attention and propel the narrative forward efficiently, however the two micro-aspects I have chose for analysis consist of mise en scene and cinematography which create meaning and evoke responses from the audience. American Beauty immediately commences with Jane Burnham being recorded by an anonymous character, the conversation between the two is extremely personal based on her ultimate intention to kill her father. The uncomfortable atmosphere compliments the compelling dialogue as it the amateur recording technique is specifically used in order to create realism which grasps the viewer into a submissive position due to the nature of the camera shot shifting into an intimidating low angle shot which consists of Jane dominating the frame with direct eye contacts creating an overwhelmingly intense atmosphere. The lighting within the room is severely limited thus being partially illuminated which creates a room filled with sinister shadows creating an ominous mood which emphasises her monotone clothing creating a mysterious persona that is unconventional for her age, more specifically sixteen therefore contradicting the typical cheerleader stereotype. Janes eye line match within the camera shot d etonates determination, zooming at a subtle pace whilst staring in a sinister way into the camera engages the viewer based on the cameraman refusing to allow her to escape voyeurism. Carolyn Burnham is seen doing traditional female associated activities based on her natural characteristics hence her growing and maintaining the flowers within her garden, more specifically the roses are often associated with love and romance which is reflective of her provocative image possibly fuelled by her intentions to find another sexual partner regardless of her husbands consent however one could consider gardening mentally satisfies Carolyn which inevitably reduces her need for sex, although as an audience we seriously doubt Lester cares due to his lacklustre body language. Lester perhaps outcasts himself from which unfortunately makes him invisible and unnoticeable, captured significantly during the scene where he is seen eavesdropping on the conversation between Carolyn and the homosexual next door neighbour. The intentional use of a cut in shot shows his lack of presence and participation within his wifes life, master shot initially establishes the conversation which is p redictably followed by shot-reverse-shot, the focus ruthlessly shifts between the dialogue where the previously distorted and blurred figure is seen in the window thus representing his fragmenting relationship with his wife and overall exclusion from society. Lesters perspective shows his helplessness to achieve acceptance hence his much more laid back approach to life, rather than a mundane lifestyle adopted by the majority suburban population, possibly aspiring to occupy a more hectic lifestyle however according to his established motivational issues in the exposition this seems highly unlikely. The outside of the house is illuminated entirely by natural light thus being much more glamorous therefore more appealing however he still holds distain towards it, in contrast the interior of the house is fuelled by minimal lighting which is significantly more realistic. In addition the interior of the house is also impractically dark which coincides with Lesters tone during the voice ove r narration thus displaying two conflicting worlds; unfortunately he occupies the miserable one alone. Lester comments on the coincidental matching of Carolyns attire and gardening apparatus, handle on those pruning shears matches her gardening clogs, stating it is not an accident which can be applied to the significance of the door and its colour, more specifically being an intense shade of red which distinctly different from majority of white therefore standing out with exceptional prominence which denotes violence which is depicted ruthlessly within the exposition and can be considered an important theme within the narrative. Lester has already foreshadowed his imminent death via voice over thus establishing the climax, building constant anticipation which makes the viewer become emotionally attached to the protagonist thus evoking empathy towards him and his circumstance. The explicit performance of Lester during the masturbation scene in the shower reflects the realistic approach to the film, the initial shock of this scene can be uncomfortable for less mature audiences, and however it entices the viewer into the realistic world of Lester which is uncountable to the majority of the population who indulge in similar activities. The claustrophobic experience within a shower cubicle can metaphorically represent a prison cell thus being imprisoned into a mundane suburban lifestyle. His body language during this scene is noticeably drained, the angle of his head on his own shoulders displays his lack of stability and main intention to sexually satisfy himself by his own means during the current moment regardless of anyones opinion, especially Carolyn thus referring to it as the highlight of his day without sarcasm. Lesters pleasured body language is due to the masturbation; however it could potentially be exaggerated based on the thrill of doing something against the norms of society hence the use of highlight. Undoubtedly the severe lack of intimacy and chemistry with his wife could possibly be the reason for the masturbation rather than traditional sex, perhaps he is probably bored with sex like the majority of other things due to his refusal to abide by social norms to maintain a stable relationship on order to satisfy one anothers needs. Whilst the Carolyn and Jane are waiting impatiently for Lester to proceed towards the noticeably expensive yet convention middle class car, basic processes such as making sure the suitcase is shut correctly emphasises his severe lack of motivation and commitment to life. Lester is seen casually collecting his work from a high angle perspective, kneeling down in an inferior position to his wife puts significant emphasis in his subordinate role within the dysfunctional family, thus switching gender roles with his wife, which in the current society is acceptable although not predominantly for the traditional male ego especially for dignity and pride; however the behaviour displayed by him implies that his couldnt care less. Carolyns performance such as the raising of the eyebrows displays utter disappointment since she is married to an individual who is such a useless contribution to society thus making him obsolete or otherwise redundant, as he is expendable. Her formal makes her seem significantly more financially independent, reinforced by the low angle perspective of Lester, making her seem significantly more intimidating and authoritative thus not requiring his assistance, potentially holding her back economically. The camera cuts to the family motionless within the car, unresponsive to one another with a significant lack of acknowledgement reinforced the extent of the families communicational breakdown, Lester is seen sitting on the back seat of the car slumped, possibly even asleep whilst his wife and daughter sit in the front eager to get on with their social life, whether it is work or school. Lester positioned between the two within the medium shot, displays his prominence however his physical existence is lacking, possibly lost during the recent years which he has been entirely consumed by the capitalist society. The clothing worn by Lester is representative of his social class; social indicators including his house, car and clothing coincide with the typical middle class individual. Natural light is present within the scene but is obscured by the tinted windows, thus being restricted to reach its full potential, therefore subconsciously representing his constraints metaphorically hence t he muted tones emphasising the lifeless atmosphere. In conclusion the micro-features within the exposition of American Beauty establishes key themes within the narrative, consisting of love, sexuality, identity, etc become more and more prominent as the narrative eventually progresses conveying numerous meaning during this brief sequence therefore dictating the characters personality and determining the choices they will make.

Royal Mail Group: Human Resource Structure

Royal Mail Group: Human Resource Structure The Royal Mail group belongs to the UK government. It is a public limited company which has seen lot of success in past years. The degree of success was clearly reflected in the account of its annual turnover.Inspite of its success in the past, Royal Mail group have also witnessed higher degree of competition through its years. As it is not the time when King Henry (eight) established Royal Mail back in 1860s, it was very much necessary for the company to grow with the new advancement and sophisticated technology. The strategy they made and implemented was restructured according to the new level of demand and necessity of their customers. It was in 2006 the company first introduced the online postage system in which the customers can pay online. The stiff competition from the competitors sided by the change in status of the monopoly which the company have enjoyed before 2006 weakened the strength of the company. Modernisation was a major necessity to defend the pressure of competitio n from the competitors but company was not able to procure much fund for restructuring. Company have seen deficits in pension funds too. In 2003, a part of the Royal Mail group was privatised. In 2006, about 14 private operators were allowed to participate in the working of the company. HUMAN RESOURCE STRUCTURE An organisation should hold the unique strength of efficient recruiting which steps it out to a new level of development. It should involve group co ordination sided by developing leading power and talent. Innovative ideas should be given room for development and should create an environment to develop that culture. As this sort of organisation requires lot of effort from their staffs to stick on to their strict time lines, HR management should be the top priority management agenda. A company with good reputation helps it to attract the cream of the labour market. Identification of the core requirements by the Royal Mail enabled them to frame a new set of HR strategies from 2005, HR management in Royal Mail is mainly divided into 3 functional areas. It worked with People and Organisational Development Services. The organisation mainly focused on developing the prior HRM skills such as leadership quality, diversity and developing the organising talent. Business partners were the HR managers and they were assigned to different business locations. Combining with the strength of HR strategy, Royal Mail believed that they can reap the benefits of identification of the areas where the improvements should be made. Current state of the organisation can be closely studied with evidence based HR management approach. Employee assessments have been made and their performance was made into account. The findings were as follows which turned to be the organisations HR strategy; HR functions should include some hard skills relating to finance. It is essentially a quantitative aspect of human resource management.HR manager should be successful in knowing the operations which is being done in an organisation. This focuses mainly on calculative aspects.HR manager should prove his credibility in business development too. He should have the ability to manage the employees in a rational manner. Basic HR function should posses some soft skills which is essentially a qualitative aspect of human resource management. It is mainly confined with employee feedbacks, assessing works and reporting their performance. Good leadership is an essential characteristic of soft skill. Good communication with the workers boosts the relationship of manager to the workers to a great extent. Soft skills help to achieve higher work motivation and commitment. Congruence or a state of agreement should be present in the organisation as the workers in the Royal Mail should be fully content with their positions. MODE OF RECRUITMENT The criteria used by Royal Mail organisation for selecting a suitable candidate are as follows; Through advertisements job vacancies are communicated. Each job has a reference number. In Royal Mail website, using this reference C.V can be uploaded. If the reference number is unknown then candidate can search through and find out the suitable post to apply. If there is no job available at a certain point of time, provision for dropping of email id is given as when such vacancies are open, candidates are communicated through mail. It is cheap, focussed and quick mode of selection. By this method applications are selected, screened and interview is conducted by HR managers for recruitment. Human resource strategies developed by Royal Mail organisation was subtle. Professional development is given more importance with the effective use of business tools and technical skills. Hence training of the employees is done and performance is monitored. Performance appraisal is regarded as one of the top agenda of HR management. Training is structured in such a way that it includes class room training, seminars, teaching and the specialised coaching of encouraging the employees to understand their potential and hence upgrade their skills. They have given many supports and services like performance related pay bonuses and pension scheme. They have failed in the implementation of strategies due to the following reasons; Pressure from the trade unions. Deficits in pension fund. Bad communication. lack of fund to pay salaries. Inefficiency in managing work force. Redtapism EMPLOYEE BENEFIT RELATED ORGANISATIONAL FUNCTION To improve the commitment and psychological satisfaction of the work group, monetary considerations were channelized in such a way that it improved the motivation and role perception. Employees are given opportunity to pursue academic study which is seemed to be helpful for their position. They are paid in their study leave too. Financial support is given for the study. Independent support is provided by the organisation for health of employees in relation to the job, traumas, debt etc. Employee consideration was taken into account while framing the HR strategy. As one of the topmost organisation in UK, employees got discounts and offers in a wide range of products and services. The Royal Mail is located in easy location which helps the employees to come to work very easily.While working, some roles are paid shift allowances and mostly in flexible hours. Pension plan was developed and employees were made to contribute. Based on contribution, employee pension was paid by the organisation. After joining the Royal Mail, an employee is entitled to 4.5 weeks paid holidays per year and 8 bank holidays for the first five years.Option for purchasing extra holiday is given to employee to raise the entitlement upto 6 week maximum. By framing this sort of relaxation avenues, employees are likely to be more productive in work life devoid of stress. Flexible timing is developed by the organisation in which the employee can choose the timings as it allows them to adapt the time to meet their family needs too. The remuneration for the employees was not a standard one as per employee reviews as there was protest from the part of union regarding pay, modernisation and conditions in the organisation. Apart from the HRM core issues, secondary issues like health and safety, employee welfare etc should be taken into consideration while framing the HR strategies of the organisation. For gaining good competitive advantage, the satisfaction of employees should be reaped and this should be attached to the corporate plans while framing a HR strategy. Royal Mail was not very successful in reaping these benefits due to inefficient strategy formulation and lack of finance. For example: deficits in pension fund made the existing employees very much concerned about their future in the company. Belief in the organisation tends to decline which resulted in lack of motivation and commitment to work. Employee relation based on expectation and understanding failed. CHANGES IN HR PLANNING Human resource is the vital component of an organisation. The approach taken for the implementation of HRM should be adapted according to the business environment rather than a traditional defensive mode taken by the Royal Mail organisation as before. According to the economic view of implementation of human resources, Labour input cannot be measured purely in terms of workers employed in a particular job. It is not at all necessary that the labour input is directly proportional to the quantity produced in a production scenario as there is law of diminishing returns. To acquire the full efficiency of human resources in the organisation, there was some HR planning put into effect in 2005.The organisation was very successful in reducing the money spend on human resources by fifty seven million pounds in just 2 years. It was framed as a part of business transformation which included reducing absence rates, slashing head counts in HR etc.There was a significant improvement in HR to employee ratio from 1:75 to 1:130. HR planning was fruitfully implemented in the area of education sided with training and improvement in sickness absence. A three point plan was framed to prevent inefficiencies and introducing HR business partners into each area. The job description development and person specification is found to be the unavoidable part of HR planning. The repetition of tasks were monitored and prevented. A central shared service was created which brought all the experts towards the head office human resource team to point on strategies. The HR structure was restructured with business partnership and management change. In 2008, the Royal Mail organisation has become the toughest arm by employing 200000 plus workers. RIVALS AND COMPETITION Royal Mail was facing competition for many years. Counting from DHL , TNT the Royal Mail organisation has got a long list of rivals. Common complaints about the Royal Mail organisation were the unsatisfaction with the delays of the couriers, very short working hours, low level of customer service and unplanned delivery without a proper tracking system. The competitors in the field utilised these drawbacks and worked on it to made it as their main advantage. They concentrated in building up a business structure which was mainly build upon the basement of customer satisfaction and identification of their need. The work force in the company was trained and developed in such a way that the blend of HR ideas reflected in their working. Group coordination and subtle implementation of business strategy made them more powerful in capturing the market share more easily. Many of large organisations were looking for a better service provider so that their package are delivered in a better and s afe way. This became a concern to Royal Mail. For example, TNT managed to get high profile esteemed customers like Centrica and BT within a short span of just 6 years.It is continuously investing more funds in the sorting and processing technology. The Royal Mail have introduced the online stamp systems as a part of modernisation but the studies on customer reviews made it clear that the idea was subtle but the steps or the procedures involved in the purchase process is horrible. Improper implementation of ideas also counts very bad in the world of business. As now TNT handles more than 270 million items in a month and it is looking for more efficiency by building up a centralised distribution hub. As in the case of Royal Mail, a well established organisation which have a good history is still working on to improve its efficiency in all aspects of its working. Developing a competitive work force was the only solution for Royal Mail to raise from the edge of disaster. New HR strategies were framed and the focus fall upon the workforce. The need of transformation was identified and HR was a priority for them. Recruiting was done to get the competitive work force and training was given to them to make them adapatable to the changing environment. Expert team was employed to know the weaknesses. The main weakness which was figured out was the lack of customer focus and the dissatisfaction of them derived as a result. WITHSTANDING RIVAL COMPETITIONS The quality of work and the scaleability of costs were discussed among the executive committee. The pressure of competition was well known by the Royal Mail groups. To better their current position the trade off between the quality and efficiency were pointed out in the organisation and greater care was invested to perform the task specifically by taking into consideration the scopes and the risk involved in the business. It was leadership which was given importance to asses and develop operational managers. As a reform to introduce more technical tools, a computer based operational organisation simulation was set up.It identified the needs for development and the steps needed for improving the existing plan or replace the current plan with some other advanced plan. Next step was the design of leadership workshops which involved mainly scoping the identification of the current market situation and industrial relation for this time.Changes in the business plan of Royal Mail sided by the change in the management approaches and their practical implication was pointed out. These steps which were taken provided the foundation of the approaches they have taken later. Knowledge about the business and its new scope has to communicated with the managers. Inspite of great competition and regulation, the need for the managers to become more creative and make them ready to face the challenges was necessary. The operation manager played an important role in the management structure. They are actual backbone of performance. For stimulating high performance in the organisation, more concern was given to capability of the managers. Further concern was focussed on whether they are able to work with the surroundings if they are good in doing their job in high standard. So the need of making the workers more supportive with group coordination was also given attention. New performance standard was set up through lot of research and assessment. The prority was given to regain the operational control.they were investing their time to get the best output. Assessment is often a tough task in a management structure. There are various tools and methods to find it out. However, the Royal Mail was very much careful in the process as it wanted to be fit for the purpose and should involve realistic time demand both for the people involving in assessment and the people who asseses. The final step was to develop a selection process to fetch new managers as per vacancies. The key qualities was identified and developed. Performance appraisal was well designed to assess the performance level too. Some sort of changes in approach taken by organisation were as follows, Protection of the universal service   The need of the customers was taken into consideration and covered issues which ranged from the services provided to customers, its affordability to them the quality of service through efficient use of human resources. Market analysis investigation of existence of any failure in operation of organisation. Regulatory safeguards Giving more concern to the necessary protections for the people and the other companies in the same field. OPERATIONAL PERFORMANCE Royal Mail made a performance improvement programme which was sponsored by its management and union. Root cause for the operational failure was closely analysed and studied. Based on the studies new methods and approach which has to be used in the three years programme to put in track the new action plans jointly by the Royal Mail group and the union to contribute to greater performance in the working. Training the internal project teams in the working process was made to build up models for efficient working. Strategic HR solutions was developed in the organisational development, learning and managing talent, development which gives light to business plans. Front line managers, staffs and union members were involved in the business meetings. This contributed to make the employees feel like they are the vital part of organisation which in turn boosted their commitment to the organisation and greater motivation level in working with the group. A new corporate strategy function was created and implemented. This mainly involved: coaching of directors. Planning and integration in the strategic programmes conducting capability testing on a pilot basis in divisions of management. Creating more realistic and practical approach to alter the working in various division. EFFECT OF RECESSION Royal Mail had seen a dramatic down trading in its business in the country. Customers began to abandon the first class post as it was not affordable in recession. Even the Royal Mail organisation had admitted the truth. The recession trends shown the volume of customers sending letters began to shrink at a steady rate or switching on from first class services to second class postal services. The situation had become even worse as the customers were switching on to emails and internet based social networking sites. In addition to the chaos created by the strikes, the recession made the organisations position even worse. However a combination of modernisation which accounted in cost reduction and slight price changes sided by good product mix helped the company to increase its profit. As the company was undergoing a very tight financial position, it was not possible to increase the wages. The reward system existed at the time was unlikely to change. In 2008, the mail market in United Kingdom fell by eight percent. Royal Mail was intending to cut up 16, 000 jobs as a part of huge cost cutting plan. Quality of service of the organisation would be hampered by such a plan. WITHSTANDING RECESSIONS EFFECT Royal Mail organisation planned to raise the price of the first class and second class stamps. Another important decision was to cut down the middlemens commission. These decisions were prone to pressure from four walls which made the condition of organisation even worse. The recession had given opportunities for organisational development in the company. The professional development was made possible. Flexibility and the knowledge of the employees was boosted. Training was given to employees at the time of recession so that they got time for skill updating. Many new developed sorting machines were introduced by which more than eighty percent of the mail were sorted automatically. Modernisation was given priority which resulted in installation of intelligent letter sorting machines. New technology was introduced to sort more A-4 sized mail which also included magazines and some catalogues. Hand held scanners were introduced which recorded the confirmation of delivery within a short span of time. Reading of bar codes of special delivery was made possible with these scanners. As a part of nurturing development Heathrow world wide distribution centre was set up which involved high technology facility for the mailing services. The importing and exporting of the mail was done systematically removing the unsatisfaction of the customers which existed before. Flexible working hours was designed so that the workers get greater commitment to work as they get time for their family too. This enhanced their motivation level. SWOT ANALYSIS SWOT is the method used to evaluate the strength, weakness, opportunity and threat an organisation possess. SWOT analysis of Royal Mail carves out the following attributes; Strength Monopoly it has enjoyed for 350 years count its goodwill and brand name. Good location of organisation, good benefits package that is being provided to the employees. Weakness    Inefficient senior management, too much politics, bad communication, bad delivery, delay in delivery due to inefficiency, lack of control. Opportunity Lack of opportunity of business development in post mail market. The number of people depending on mail services decline at a faster rate. Threat High competition from strong competitors like TNT, DHL etc. Modernisation remained as a question mark as there were deficits in fund for paying salary and pensions. The financial position of the Royal Mail has become more worse in the time span of 2005 to 2010.It was in 2008, one of the high profile human resource director, Kevin Green walked away from the Royal Mail organisation. Previously it was Tony McCarthy. Lack of healthy interaction with the trade unions resulted in poor industrial relation. Every employee seeks to improve their returns from the organisation and when such promotional aspects are absent in an organisation it is more likely that the employee move from one organisation to another. This might be the thing what happened in Greens case. Privitisation of the Royal Mail has become a necessity as the mail volumes were falling at a faster pace, low investment, low efficiency and there was huge deficits in the pension fund too. In march 2009 the defecits in the pension had been figured around 10 billion pounds. At the time organisation had about 176000 employees. The sorting and delivery process were decided to be handled by a new independent firm.It was obvious that outside investors maintained majority of share and the rest was given as a share to Royal Mail staff. This was a good practical application of HR strategy as it helped the employees to work more efficiently as they have to work for their own company. CWU trade unions opposed the privatisation decision as they feared that the plan would devastate the services given by Royal Mail. The trade union was even more concerned about privatisation as there were possibility of job losses for staffs and more pricing for the customers. Still chaos continuous in the Organisation.

AIDS :: Free AIDS Essays

AIDS   Ã‚  Ã‚  Ã‚  Ã‚   Aids is a disease that effects the immune system. Your immune system is unable to fight off diseases, viruses, and infections. Aids usually makes you very skinny and tired, and it effects the nerves system in your brain. You also can get certain cancers from aids especially Kaposi’s sarcoma, are purple lesions on the skin, and tumors known as B-cell lymphomas. Aids can be transmitted through several ways by blood, through intimate sexual contact, from infected mothers to there babies in there uterus, and even through infected mother’s milk. A major way of getting the disease was through blood transfusion that was before they had a test for screening blood. Another major way of getting it is through blood contaminated needles by intravenous drug abusers. Blood donors and casual contact is definitely not a way you can catch the disease. It could take up to ten years for symptoms to develop because it usually stays dormant. There are several different strains of the aids virus and it continually changes in a persons immune system. Because of this it makes it very hard to develop a vaccine for aids. Dramatic progress is being made in short time to identify the aids virus and transmission and mechanisms, in which it produces the disease. Research centers treat people who have the aids virus, and those who have been infected but not yet have developed the symptoms. The first drug developed was AZT in 1986-87. It has been shown to be partially effective in clinical symptoms, but the death rate with aids are likely to survive in the long run with adequate treatment.   Ã‚  Ã‚  Ã‚  Ã‚  Aids raises many ethical, legal, and civil right issues. Live mandatory testing of all citizens or of particular populations, like for marriage license applicants. It also demands discrimination in housing , employment, and medical treatments and confidentiality versus notification of sex partners.   Ã‚  Ã‚  Ã‚  Ã‚  The first place aids was discovered was in New York in1979. The cause of this disease was retrovirus which is Human Immunodeficiency Virus, HIV. Which was identified in 1983-84 by scientists working at the National Cancer Institute in the United States and the Pasteur Institute in

Life Without Parole Essay -- essays research papers fc

Capital Punishment in America Capital punishment should be viewed as the stripping away of humanity from a person. The death penalty itself should be "executed" because of racial inequities, the concept of murder, the possibility of error, lack of deterrence, the cost, and an overwhelmed legal system. "The goal of capital punishment is revenge" (Introduction 1). Capital punishment is simply an outlet for the bloodlust of the American people (Introduction 1). The death penalty is very discriminatory when it comes to racial issues. "The death penalty is fraught with abuses and the potential for abuse" (Moral Arguments 1). Capital punishment is largely "divided along racial lines" (Moral Arguments 1). "A 1990 report released by the Federal Government’s General Accounting Office found a ‘pattern of evidence indicating racial disparities in the charging, sentencing, and imposition of the death penalty after the Furman decision’" (Moral Arguments 1). In the 1970’s, Professor David Baldus examined sentencing patterns in Georgia. He reviewed over two-thousand five hundred homicide cases in Georgia and controlled for two-hundred and thirty non-racial factors. His conclusion was that "a person accused of killing a white was 4.3 times more likely to be sentenced to death than a person accused of killing a black" (Moral Arguments 1). Imagine the statistics when one adds the rest of the states in our country. Capital punishment is murder. It really doesn’t matter how you look at it. The end result is still the same. "What is the difference between the state killing and an individual killing" (Moral Arguments 1). It adds up to be the same end result. It is "one more dead body, one more set of grieving parents, and one more cemetery slot. When we execute someone, we are sending a profound message of cynicism" about the value of human life (Moral Arguments 2). "Every time we execute someone," we are sinking to the same level as the killer (Moral Arguments 2). "The American people have blood on their hands, and it will stay there until we finally remove this barbaric practice from our nation" (Moral Arguments 2). One of the most apparent reasons the d... ... The death penalty is based upon revenge against the murderer. All it adds up to at the end of the day is another corpse to bury. Works Cited "Death." http://donlemaire.homestead.com/deathpen~main.html. "Fight the Death Penalty in USA." www.fp.dk/index-uk.htm. "Innocence and the Death Penalty." www.essential.org/dpic/innoc.html. Greenberg, Jack. "Taking Sides." Dushkin Publishing Group, Inc. 1991. "Introduction." http://pages.prodigy.com/DC/vortex.intro.html. "Moral Arguments Against the Death Penalty." http://pages.prodigy.com/DC/vortex/moral.html. "Netmonkey’s Death Penalty Page." www.netmonkey.com/1998/features/death/death8.html. "Pragmatic Arguments Against the Death Penalty." http://pages.prodigy.com/DC/vortex/prag.html. United States. President’s Commission on Law Enforcement and Administration of Justice. "The Challenge of Crime in a Free Society." New York: Avon, 1968.

Catherine A. Lutz - Unnatural Emotions Essays -- essays research paper

†Yes, it’s only Reservation Blues but I like it:† On the Connection between Christian and Native Religions One of the most interesting aspects of the anthropological study of Catherine A. Lutz, entitled Unnatural Emotions, is that the author applies the same sort of intense self-examination to her own project as an anthropologist amongst the Ifaluk as she does to the Ifaluk themselves. Every individual at some point in his or her own life has been confronted with the surprise, after all, that someone seems ‘exactly like me.’ Or, conversely, one is shocked how another human animal, possessing roughly the same physical attributes of one’s genus and species as one’s self, could behave in such a horrible/wonderful fashion, totally ‘unlike me.’ Catherine Lutz suggests that these latter moments come, not so often when an individual is the presence of someone he or she regards as wholly alien, but when an individual is in the presence of someone he or she has come to regard as familiar, who suddenly surprises him or her. Lutz did not experience her own internal surprises, more often than not, when she was beginning to be acclimated to Ifaluk culture—everything seemed strange to her anthropological eyes, over the course of her initial encounters. However, after she began to think that these people were more like her than she initially though, in other words, when she began to think that she could predict their responses to a certain extent, based upon her preexisting cultural assumptions and modalities, then she when she was taken by surprise at their differences. A reader of Sherman Alexie’s novel Reservation Blues enters the text with similar assumptions of Native American life, unless of course, he or she is of that particular community. If he or she is not, however, there is the likelihood that the ‘typical’ reader has images of Native Americans based upon long-held social stereotypes of the Lone Ranger’s Tonto and Kevin Costner’s â€Å"Dances With Wolves,† possibly chastened with some positive, homey images of the First Thanksgiving as well. However, Alexie’s prose forces one to apprehend Native American life anew, and to see Native Americans as fully-fledged individual characters, with wants and needs and desires, not as those who are simply stoic and ‘other.’ In short, Alexie forces the reader to see Native Americans as rock-and-roll wannabees. What could be ea... ...ith how actual Native Americans experience their (often quite collectively, tribally based) religion at all. At virtually every supermarket across the nation, one can buy ‘Native’ dream catchers, or false, commercialized views of Native spirituality that attempt to offer a respite from supposedly sterile Christianity. The connections of rock and roll to this view in popular culture is exemplified in â€Å"The Doors† where rock music legend Jim Morrison takes a hit of acid under the supervision of a wise man—the acid and the Indian culture ‘free his mind.’ But the spiritual collectivity that Natives associate with their religion does not free them, nor is the Christianity experienced on Native American reservations synonymous with ‘our’ versions of it, outside of the reservation. In unpacking these assumptions, the reader is forced to emerge from the text not simply with a better understanding of Checkers, but with a better understanding of the flexibility of faith and its adaptability to personal as well as community needs in various contexts. Works Cited Alexie, Sherman. Reservation Blues. Warner Books, 1996. Lutz, Catherine A. Unnatural Emotions. University of Chicago Press, 1998.

A Modern Day Sleeping Beauty

Once upon a time there lived a young couple who had found true love and were bound together by fate. His name was Brian and hers was Melody. They lived it the beautiful city of Anchorage, Alaska. Brian was a C-17 Pilot stationed at Elmendorf AFB and Melody a 1st grade teacher at local school. Melody was a beautiful sight; her body was athletic, her hair fell over her shoulders and was highlighted to the most beautiful blonde, her skin was flawless and her eyes were blue but not an ordinary blue; like a tropical ocean and they sparkled like the water when the sun hit it. Brian wasn’t so bad himself. He was what all girls dreamed prince charming to be. He was tall and worked out often; his muscles could be seen through his shirt, his hair was dark, his skin tan, and one could get lost in his piercing green eyes. Brian and Melody spent every chance they had together outside of their busy schedules. They went on evening walks together and early morning jogs. They sat on their front porch and watched the sun rise and set in the beautiful snow covered Mountains of Anchorage. Most weekends the couple would make time for dinner and a movie. Brian and Melody were made for each other. Even a stranger could clearly see the love they had for each other would never die. (Sight & Touch) It was a cold brisk night in late December; the weather had changed in a matter of hours. The wind rose with a backing wind, it brought a clouded sky and a heavy snowstorm with it. A pallor of winter evening seemed to have closed upon the city, cloaking it in a blanket of snow. Brian and Melody were returning home after eating dinner at the Olive Garden and watching the movie â€Å"The Black Swan†. They had enjoyed their night out at dinner and a movie. The aroma of garlic wafted through the air from the white styrofoam box filled with Sicilian Scampi and the delightful flavor of light buttery popcorn remained in their mouths as if they were still indulging on it. The weather brought the worst driving conditions; (Sight) everything around them seemed to disappear in a thick white haze through which large snowflakes of snow were flying; the sky merged with the earth. (Hear) The wind blew with freezing blasts and such force it howled around the car as it faded out the music playing over the radio. The vehicle swayed while Brian fought to regain the road that was now a snowdrift burying the yellow and white painted lines. The challenging road conditions were inviting collision as other cars overtook the wrong side of the road and had a complete disregard for speed limits. Brian deeply concentrated and felt comfortable driving his 4 wheel drive Rubicon in these conditions. Breaking his concentration; Melody frantically shouted, â€Å"Brian, that truck, he is in our lane†! Brian didn't have time to react, â€Å"Crash†. The airbags deployed while the jeep flipped end over end and slid on the white blanket of snow that was once the road. The jeep came to a stop landing on its roof, the windows were busted out and the headlights shinned directly at the truck that had hit them. The Ford F-150 sat upright sideways in the road. It took a moment for Brian to come to reality with what had just happened. He glanced over at his wife who still sat there restrained, unconscious and bleeding severely from her head. He could hear the sirens of an Ambulance and Fire Truck off in the distance. Before he knew it he and Melody were being rushed to the hospital in an Ambulance. Brian lay there in the back of an Ambulance suffering only minor injuries. Melody lay across from him. Time seemed to stand still while he watched the Paramedics try to revive his wife. He shouted at the Paramedics, â€Å"do something, do something! † â€Å"Please do something; please don’t let my wife die! † They arrived at the hospital in what seemed to take hours to Brian. The Paramedics were able to get Melody’s heart beating but she was still unconscious. Brian paced back and forth up and down the hospital halls as his wife underwent surgery. The Dr. finally came out and said, â€Å"I have good news and bad, your wife seems to be stable but she is in a coma that could be indefinite. † â€Å"Indefinite†, Brian shouted! The Dr. attempted to calm Brian and Explained, â€Å"I can't promise that she won't wake up but it may take a miracle. She could wake up tomorrow, she could wake up in a month or she could be a Modern day Sleeping Beauty†. The following months felt like years to Brian. Melody lay there in a deep sleep and Brian remained by her side. Brian would speak to her softly while clasping her hand or pinching er fingers; He would tell her he loved her and beg her to wake up. He played songs the couple had danced to from their wedding and read to her from her favorite books. Often Brian would run his hands through Melody’s long blonde hair admiring her beauty dreaming of a future they had planned. The Dr. ’s showed little hope that Melody would ever wake up but Brian never gave up believing. Six long Months had passed and summer had come. Brian was at his last wit and desperate. One late night Brian said a prayer for his wife as he did every night before. Then he leaned over her bedside and pleaded, â€Å"Melody if you can hear me, please just give me a kiss. † What happened next was beyond Brian’s wildest dreams. To his shock Melody responded; slowly she turned her head towards his, puckered up her lips and gave him the smallest kiss. At that moment fate was sealed tightly, bound by one simple kiss and they lived happily ever after. â€Å"You can’t stop fate; â€Å"Whatever will be, will be†. Life presents unavoidable risks. You can’t stop the fate of True Love; it is also unavoidable. True Love is worth believing in and True Love never dies.

Make-Up Art Cosmetics

Abstract M. A. C cosmetics started as a small business and has grown into a multimillion dollar organization. They are innovative and organized and promote customer service. There products are of the best in the industry and are reasonably priced. You can find M. A. C all over the world and being marketed by tons of well known celebrities. They focus on working together as teams and promote employees to think outside the box. Not only is the organization extremely successful but it is incredibly generous. Since 4000 BC the demonstrations of cosmetics was produced by the Egyptians.Cooper minerals, perfumed oils, cream made of sheep fat, lead and soot were used as face make-up to bestow beauty and style. In 1984 Make-up Art Cosmetics, better known as M. A. C was founded in Toronto, Canada by Frank Toskan and Frank Angelo. Toskan was a former make-up artist and photographer and Angelo a former hair salon owner. Both men saw the need for cosmetics that held up under high powered lights f ound in a photo shoot or runway show. Toskan and Angelo’s test market was in the basement at the Toronto department store Simpson’s. M. A.C was a hit, with its slick modern packaging and its hip and unique names. Once celebrities and fashion moguls started to use M. A. C its popularity exploded worldwide. M. A. C has become the leading brand of professional cosmetics. Majority interest acquired in 1994 by The Estee Lauder Companies Inc a $6. 3 billion dollar cosmetic tycoon. Sold in over 60 countries and territories M. A. C is a multimillion dollar bricks and clicks organization. M. A. C’s product categories include lip, eye, face, nail, skincare, brushes, tools/accessories, and fragrances. M.A. C products are used in films, television, theatre, music, fashion, special events and award shows. M. A. C’s philosophy is all races, all sexes, and all ages. M. A. C also has the website www. macpro. com designed only for cosmetic professional. They can learn new tips and get discounts on products. PRODUCT: M. A. C eyes product line consist of several different products from primer, shadow, mascara, liner, brow and lash. Its shadows play apart in all of M. A. C’s different collections and come in over 100 colors with creative names and different textures.Made in Canada by M. A. C chemist and manufactured by The Estee Lauder Companies Inc. Their shadows are highly pigmented applies evenly and blends well. Any product in the Viva Glam collection like the Warm Chill eye shadow, proceeds go directly to the M. A. C Aids foundation. Unlike other cosmetic companies M. A. C only hires skilled make-up artist to represent their products. M. A. C is one of the only companies that when you purchase their products a skilled make-up artist will show you exactly how to use the products by demonstration. M. A.C holds make-up seminars for their customers and conducts runway shows. Single powdered shadows are packaged in a round black container with a clear top in order to see the color and the bottom has the colors name. Combination shadow sets normally are in a rectangular shape. The majority of the time black, compact, and a sleek design are consistent with all M. A. C product packaging regardless of the product. Make-up Art Cosmetics trademark is M. A. C and is printed on all of their products and storefronts. To the left is an image of a wall in a Make-up Art Cosmetics store.PRICES: Compared to its popular competitors like Lancome $16. 50 US per shadow, Nars at $22. 00 US per shadow, Vincent Longo at $24. 00 US per single shadow, M. A. C’s eye shadows is only $14. 00 US below the market price for a single eye color shadow and even less expensive at $32. 50-$36. 00 US for color combination sets. M. A. C’s shadow prices don’t come with sticker shock and should attract any class of people. They don’t shout â€Å"I’m high end and only the rich can afford me†. The prices are affordable a nd they don’t fluctuate.The shadows are one fixed price and although they do not go on sale or clearance they are still a bargain for professional style products for consumers. PLACE: Before M. A. C consumers as I can get M. A. C product a channel of distribution must take place. M. A. C’s channel consists of a manufacturer The Estee Lauder Companies Inc – a billion dollar corporation, to several different wholesalers such as Florence’s Enterprises and Sage Within, masses of different retailers. Some retailers of M. A. C cosmetics are the M. A. C. Stores, Nordstrom’s, Bloomingdales, and Macys to name a few.M. A. C is sold in over 60 countries and territories to date. M. A. C can also be purchased on its website at www. maccosmetics. com. The consumer has the option to purchase M. A. C at their favorite department store or online within the comfort of their home. Marketing intermediaries are critical in this billion dollar industry of beauty and M. A. C cosmetics with its popular status is no different, M. A. C is too â€Å"big time† not to have marketing intermediaries in place. M. A. C cosmetics can be found in almost every US mall, whether it is in a popular department store or a M.A. C exclusive store providing place utility. PROMOTION: M. A. C stays innovative, very artsy, fashion forward and their advisements are always very colorful demanding attention when walking by a poster or flipping thru the pages of a fashion magazine. Their advertisements are never restrained always dramatic and in your face. M. A. C has a number of collections and one of them is their Viva Glam collection and celebrities are always used for this collections advising. Such celebrities as Pamela Anderson, Fergie, Eve, and Dita Von Tesse can be seen in Viva Glam advertisements.Expressing to consumers that if it’s good enough for this celebrity then it is good enough for you also creating brand association. All of the collections proc eeds go to the M. A. C Aids fund. M. A. C even collaborated with Disney in 2005 when M. A. C. Cosmetics introduced the Tint Toons collection based on classic Disney animals like Daisy Duck. (HOWARD, H 2010). As noted earlier M. A. C is a bricks and clicks organization. On their website www. maccosmetics. com standard shipping is free in the US with any $60 purchase and free standard shipping on and summer selects purchases until July 8th in the US only.M. A. C also mails brochures to existing customers advertising their newest collections. I just received a little pamphlet promoting their new Neo SCI-FI collection. Eye shadows remain the same price at $14. 00 US but come in a neon orange container versus the usual black. With spunky names like Time & Space, Magnetic Fields, and Expensive pink. You will not see M. A. C advertising in a commercial or infomercial but you will see global advertising as they are located all over the world. M. A. C does however partner with the department store Nordstrom’s and take part in their annual in house fashion shows.After the show guest can sign up with M. A. C to have a M. A. C artist do their make-up for free. During this time an artist will makeup your face encouraging you to purchase M. A. C products. I can contest it works every time! SRTATEGIC DECISION MAKING: M. A. C’s organization has utilizes the marketing mix in a victorious way creating a Multi million dollar organization that is well-known worldwide. Their shadows come in almost every color imaginable and some with names like Shadowy Lady, Nocturnelle and Poison Pen. M. A.C’s products are priced below market when compared to its competitors for professional style goods. Like most other big chain cosmetic companies M. A. C’s channel of distribution uses intermediaries and tons of retailers. M. A. C has some excellent promotional programs in place, bringing in empty containers in exchange for a free lipstick, free shipping on online pur chases, using very artistic style advertisements. Hiring only professional artist and having them sell the product is genius, who better to explain a product and show you how to use it then a professional instead of a regular employee off of the street.Donating proceeds to their AIDS fund and using trendy celebrities to promote collections. I wouldn’t change a thing, I think what M. A. C is doing works and I wouldn’t try to fix something that isn’t broken. SOCIAL RESPONSIBILITY: M. A. C practices its social responsibility through the M. A. C Aids fund founded in 1994 by Toskan and the Back to M. A. C Program. M. A. C Aids fund supports men, women and children all over the world. The proceeds earned by M. A. C when it sells a Viva Glam lipstick are given to their AIDS fund, every cent. The company had many $128 million up to date for this AIDS find.The companies 11 board members are responsible for keeping what Toskan started in 1994 the success it is today. The Back to M. A. C Program is M. A. C’s way on helping the environment. For every seven empty M. A. C containers you return to a M. A. C store you will receive one free lipstick of your choice excluding the Viva Glam collection. ORGANIZATIONAL DESIGN: Posted in all of Estee Lauder offices are the following principles: †¢Strive for excellence – deliver your best. †¢Put your customer first. Know your customers, understand their needs and surpass their expectations. Be passionate about what you do! Enthusiasm and energy are contagious. †¢Never stop caring. Show concern and respect for every individual, regardless of position or title. †¢Understand your role in the big picture. We’re all part of a larger whole. †¢Look for new and better ways to do things to continually raise our standards. †¢Communicate! Voice your ideas, share your concerns, pass on what you know and be honest. †¢Be a team player. We’re stronger when we work t ogether. †¢Listen when others speak. Good ideas can come from anywhere. †¢Be flexible.Success depends upon willingness to adapt when situations change. †¢Pay attention to details – little things do make a difference. †¢Solve the real problem, don’t treat the symptom. †¢Spread the good news. Let others know when they’ve done a good job. †¢Smile†¦. and have fun! (elcompanies,2010) These are characteristics of a learning organization. Creating a sense of community in their organizational culture, caring and strong mutual relationships. Utilizing teams and empowerment in their organizational design. Promoting information sharing and leadership. Robbins & Decenzo, 2008). CEO: As of July 2006 Mr. John Demsey oversees Estee Lauder, M†¢A†¢C, Tom Ford Beauty and Prescriptives brands as well the company’s Specialty Group of brands, Bobbi Brown, Jo Malone and La Mer, which were added to his portfolio in July 2009. (elcomp anies, 2010). But from 1998-2005 when Demsey was M. A. C’s president he expanded the company from 19 global markets to over 65 and is credited for making M. A. C into the billion dollar powerhouse it is today. Demsey has held several positions with the Estee Lauder corporation working his way up the ranks.In a nutshell, I wonder in founders Frank Toskan and Frank Angelo could have ever imagined that M. A. C would turn out to be such a huge empire. M. A. C has come a long way from selling in a departments store basement to selling all over the world in the companies own brand stores and in a multitude of popular retailers. M. A. C stays innovative, creative and all the rage. Their eye shadows are far form boring with a broad range of colors with great pigment and longevity in sleek round compact design packaging. M. A. C is reasonably priced for the average fashionista to afford.

Trademarks lost in computer crash

Among articles specifically related to fields of e-business and intellectual property that abound in the Internet I found one which I believe is very interesting and at the same time very indicative of possible legal issues that may arise in those fields.This is the article from The Royal Gazette titled â€Å"Trademarks lost in computer crash†. This article describes an accident which happened with the computerized Trademark Registry in Bermuda, which is an island Overseas Territory of the United Kingdom situated in the Atlantic Ocean with internal self-governance. What makes Bermuda special is that it is known as one of the most important offshore financial centers of the world.More specifically, the article in The Royal Gazette reports about the computer database crash which caused the loss of records about approximately half of the 37000 trademarks registered in Bermuda, discusses ensuing consequences of this mishap, and mentions some legal issues and troubles that arose fr om this apparently unexpected event.In general, one of the accents that the article makes is on the mess that accompanied the problems with the computer hardware and the corresponding suspension of activities in the large trademark sector of Bermuda.Interestingly, the author of the article pays attention also to the roots of the technical problem itself, and mentions facts which suggest an involvement of a human factor as one of the causes of the problem.Now, among legal business issues raised in the article we may identify the following ones. Firstly, since for a prolonged period of time registration of new trademarks was suspended and because the whole trademark sector wholly relies upon the Trademark Registry, lawyers who represented companies with trademarks registered in the Trademark Registry in Bermuda could not be sure that their intellectual property had been protected or that no conflicting marks or infringements on property would emerge after the manual recovery of the da tabase.At the same time, the article draws our attention to the fact that the computer crash, while being a gross embarrassment for Government which has been promoting Bermuda as a leading centre of e-business and intellectual property, also serves as an example of what types of encumbrances e-business may encounter from time to time.Indeed, if such an accident has happened once, it may happen as well in other countries, and as the author of the article points out that trademark sectors of for instance the United States and Britain is much larger, it is easy to imagine what mess could arise there in a similar situation.In this way, one of the main legal issues that e-business faces is the creation of additional legal mechanisms which, of course along with the increased protection of important and private data, would ensure protection of intellectual property even during such crisises as the one that happened in Bermuda, and, importantly, endow participants involved into e-business a nd therefore especially susceptible to negative consequences of problems akin to the one in Bermuda with a sense of security.On ground of this, we may conclude that legal issues affect business in direct and indirect ways. For example, the suspense of related business activities during the period of time needed for the manual restoration of the database had some concrete economic costs.On the other hand, even though the problem with the computerized Trademark Registry in Bermuda was solved in a relatively fast manner this accident surely had struck a blow to the image of Bermuda. Indeed, the problems could, and for that matter should, have been avoided in the first place by merely paying more attention to the maintenance of the hard discs with the stored information, and by making sure that back-up systems worked properly.And even though I think that it is unlikely that such a problem will reoccur in the future in Bermuda, I believe that the realistic solution for the Trademark Regi stry to make most use of this trouble is not only to strengthen their computer system, but to compensate to companies, which have trademarks registered in Bermuda and which experienced inconveniences caused by the loss of data, in both a direct way, and in an indirect manner by assuring them in an increased protection of security of their intellectual property in the future.SourcesBreen, S. (2004). Trademarks lost in computer crash. Retrieved January 30, 2006, fromhttp://www.theroyalgazette.com/apps/pbcs.dll/article?AID=/20040327/NEWS/103270075.

High School Essay

I like to believe that everyone has their own goals and dreams they would like to accomplish. Every person’s dreams and goal differ from one another. My name is Gwendolyn Pavon, and I too, have goals and dreams that I hope to accomplish. Having a future and a good career is something I have always dreamed about. My current academic goals are to stay in school. Being in school is my main priority, and focusing on my schoolwork is important to me. I have the opportunity to be in school and receive financial help and I won’t let this opportunity pass by. I realize how hard things are getting in the real word. Careers are becoming harder to find and to keep, therefore I’m willing to get an education to get a good career. I never really had people to motivate me to stay in school until my senior year in high school. I opened up to my English teacher about a couple things, and she made me realize a lot. I remember being younger and my father telling me to say in school, but after he left I didn’t have much motivation. My English teacher always pushed me into doing my work and staying in school. It felt nice knowing she cared about me getting an education. She helped me with scholarship applications, with getting everything done to get into college and helped me out with anything I needed. College isn’t as easy as high school, but I’m honestly willing to do anything to get a degree and hopefully become a nurse one day. All the work, and waking up early will be worth it in the future. Soon I will have to get a job and save money for my own car. I’m not so sure if having a job and being in school will be so easy, but if it gets tough I will not give up. I have understood that there will be complicated times in life, but the one thing I will never do is give up. I don’t have much people to push me into doing what I want, but I push and motivate myself. I want the best things in the world, and having the best things means working hard to get them. I’m not the smartest person out there, but I know that I’m a pretty bright person. Although being in school isn’t something I like so much, I have decided to continue going. My weaknesses as a learner outweigh my strengths. I can get very distracted easily and I have trouble staying focused on a topic. I have to constantly remind myself to get back on topic. Getting  distracted interferes with my learning, but I work at it every day to try to focus on my work. The good thing is that if something really interests me, I give it my full attention. Being in school and sitting through fifty minute classes isn’t something I always enjoy but I do have days where I enjoy the classes. Focusing on my school work will be a little complicated for me, but I’m willing to put in all my effort to continue my education. Getting an education, being successful, and accomplishing my goals and dreams are really important to me. I will prove to people that I will be successful and continue getting an education.