Prestnation and presentation write up Essay Example | Topics and Well Written Essays - 1250 words

Prestnation and presentation write up - Essay Example (Crooks 2010). â€Å"The oil leak started when there was a loss of control over the pressure in the well followed by the failure of the well’s blowout preventer, a specialized valve designed to maintain consistent conditions. After the initial explosions the blowout preventer’s emergency functions failed to seal the well, allowing the leak to occur†. (BP oil, 2011) The language of this statement stresses that the occurrence was an â€Å"accident† which implies that it is out of the control of the company, and something that happened by chance. The expression of regret is a recognition of the pain and suffering that has been suffered by those who died and others who know them. The words do not imply that BP caused these deaths, or that they accept responsibility for them. The words just regret that something has happened. Because of the location of the incident near the American coastline there was immediate press interest and a flood of images and commentaries on the incident itself and the on-going and severe pollution of the area around the rig. BP was forced to treat this as a major public relations disaster as well as an environmental one and health and safety one. It was the attention of the press over a long period of time that turned this from one incident into a long series of further damaging developments. Not only the leak was highlighted, but also the inability of the company to stop it, and the inadequate clean up and recovery attempts. â€Å"We have acted to take responsibility for the clean-up, to respond swiftly to compensate people affected by the impact of the accident, and to look after the health, safety and welfare of the large number of residents and people who helped respond to the spill. As of 31 December 2010, we had spent $17.7 billion for our response activities. Throughout, we have sought to work closely with government, local residents, our shareholders, employees, the wider industry and the media. â€Å" (BP oil 2011) The